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Freelance Writer
JUNE 2016 – PRESENT

Writing communications materials for non-profits, including press materials (press releases, media advisories), marketing collaterals (event flyers, brochures), web copy and blogging, and social media copy

Assistant Press Secretary | NYC Department of Consumer Affairs
AUG 2012 – MAY 2016

Agency spokesperson; helped develop and implement communications strategies
Fostered relationships with key journalists (local and national)
Managed all incoming media inquiries to ensure timely reply; monitored news trends
Responsible for press materials, including speeches for commissioners, press releases, op-eds, blog posts, fact sheets, and story pitches
Created copy for marketing materials, including video scripts (English, Spanish), PSAs (English, Spanish), and ads (English, Spanish)
Translated reports and studies to Spanish
Doubled social media following to 10,000+ across channels (Facebook, Instagram, LinkedIn, Twitter, YouTube); launched agency’s Instagram account
Developed standards for using the City’s first live chat interface as an outreach and communication tool with the 80,000+ businesses licensed by the agency

Financial empowerment programs spokesperson with Spanish-speaking media
Wrote monthly e-newsletter sent to 200+ partners
Maintained City’s online directory of financial education services
Managed outreach efforts and partner relationships; created and delivered presentations monthly on City’s programs
Organized quarterly forums and trainings for 172 non-profits
Designed financial counseling course curricula (CUNY School of Professional Studies, Columbia School of Social Work)
Researched and co-authored “Municipal Financial Empowerment: A Supervitamin for Public Programs Strategy #2: Professionalizing the Field of Financial Education and Counseling”

Helped develop and manage tax preparation pilot programs for low-income New Yorkers, including researching relevant tax policy changes, ensuring data collection from partners
Collaborated on the design and content of the City’s tax information website
Developed training for the City’s tax-time savings program ($aveNYC), which was nationally replicated (SaveUSA); conducted citywide site visits to ensure compliance with the program’s marketing requirements
Coordinated orientation and placement of 200 volunteer tax preparers
Managed distribution of 600,000 tax time marketing collaterals to 500+ sites across New York City

Developed content (English, Spanish) for website and marketing materials
Executed grassroots outreach campaign with the Dept. of Consumer Affairs for the City’s tax-time savings program ($aveNYC); leveraged 62 low-income New Yorkers to open first-time savings accounts and save $28,758
Assessed the needs of credit union members: designed, administered, analyzed survey of 400 clients; redesigned new-account-opening manual; created a guide to improve cross-sell of new and existing products and services

EDUCATION

Cornell University | 2004 – 2008
Bachelor of Arts in Spanish Literature
Minor in Inequality Studies, Concentration in Latino Studies Program

SKILLS

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