In September 2015, I led a press initiative announcing DCA’s multi-pronged approach to combating predatory employment agencies, which included a newly created multi-lingual job seekers bill of rights. As part of the press strategy, I created social media posts in English and Spanish to alert job seekers about predatory employment agency practices and raise awareness of their rights utilizing employment agencies. I created these using Canva.com.
I created this infographic using a Canva.com template with a little help from Photoshop to use on Twitter and Facebook. It easily translated Mayor de Blasio’s announcement of a significant reduction in fines issued to NYC businesses; it highlighted one of the main strategies used to reduce fines (the Cure Law); and, it also ensured consumers they were still being protected by using a graph to display the increase in consumer restitution. The design allowed for portions of the infographic to be used at different times on NYCDCA’s Twitter and Instagram accounts to address the different audiences (businesses and consumers).
katyusca.com 