Marketing
Immigrant Financial Services Study
Study Introduction:
In 2011, the New York City Department of Consumer Affairs Office of Financial Empowerment (OFE) in partnership with the Mayor’s Office of Immigrant Affairs (MOIA) structured a study to examine not only assumptions about the needs and behaviors of three distinct first-generation immigrant groups in New York City – Chinese, Ecuadorian, Mexican – but also supply and demand to identify areas where the financial services marketplace could improve to help these communities move forward financially.
This Study is part of the One NYC One Nation initiative, which brings together New York City’s philanthropic, political, and grassroots leadership to strengthen immigrant communities by collaborating and leveraging resources, programs, and events throughout the City.
Read full report in English: Immigrant Financial Services Study (English)
DCA translated and disseminated the report in English, Chinese, and Spanish. I had the opportunity to lead the translation for the Spanish version.
Read full report in Spanish: Immigrant Financial Services Study

